GlobeNewswire 上市公司公告·· 4 小时前AI 评分15
Taboola 报告：广告主预算增近 10% 争夺新受众，81% 未能触达；92% 愿在身份与测量问题解决后把预算转向开放网络
New Study: Advertisers Increasing Budgets to Attract New Audiences, But 81% Fail to Reach Them; Advertisers Cite an Increasingly Fragmented Consumer Journey as a Problem and 92% Would Reallocate Ad Spend to the Open Web to Reach Untapped Audiences, if Identity and Measurement Challenges Were Solved
AI 导读
Taboola 发布《The Data Advantage》报告称，广告主为触达新受众将预算提高近 10%，30% 把新受众列为追加预算的首要方向，但 81% 未能触达新受众，仍反复投放同一人群。
来源：GlobeNewswire 上市公司公告 · globenewswire.com